Green Ovations | Today's Electricity Consumers Demand Personalization from A Historically Impersonal Industry

For the past decade, electric utilities have been busy upgrading their operations with advanced meter infrastructure. Although customer acceptance of “smart’” technology has been mixed, there is now overwhelming evidence that technology is transforming how customers expect to be engaged. It should come as no surprise that technology is also redefining how utilities can engage with their customers.

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Bruce Chen
The UtilityXpert Roundup by EnergyX - January 25th

Utilities are doing good all across the nation, and some amazing reports came out last week about IOUs and energy transformation. This week’s edition of the UtilityXpert Roundup inspires good will and development for 2019. Energy efficiency goes beyond just saving energy. It’s a catalyst in improving the lives of communities everywhere. To help grow and improve their communities, public power utilities are playing a bigger role in economic development programs, and site selectors are welcoming their input.

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Bruce Chen
Innovative Marketing For Utilities in 2019

In an industry that traditionally hasn’t had to worry about customer churn, marketing can be an afterthought. The narratives around this are changing fast, as the sector is in the midst of rapid disruption due to smart technology, but more importantly, more empowered customers.

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Bruce Chen
Data Analytics: The Modern Utility's Secret Weapon

Long gone are the days when utilities only needed to know how much energy a customer was using, and where to send the bill. Data analytics is an instrumental tool for utilities to figure out how their customers behave. For energy efficiency programs, this means determining their likelihood of participation through data sets, such as building or consumption data.

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Bruce Chen
How Utilities Can Reduce Cost-to-Serve Through Digital Engagement

Utilities in the U.S. spend $6 billion each year serving 200 million customers. That’s $1 billion too many. According to The Gartner Group, $42.50 is the average amount utilities in the U.S. spend to serve a customer. Utilities who have hundreds of thousands, if not millions of customers can save significantly from a customer care budget perspective just by reducing their cost-to-serve by one dollar.

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